Sony Enters the POV Action Camera Market

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JVC recently announced their own POV camera, and Sony has tossed out a prototype version of their own camera. The big companies are now realizing how large of a market these cameras has become. The Sony looks a lot like the Contour camera, but has their SteadyShot stabilization, Exmor sensor, and a Carl Zeiss lens. It should be available in the late fall time frame, with no pricing or spec's as yet.


Sony Blog - By: Kathleen on 6/26/2012
Our hearts are beating, our blood is flowing, our adrenaline is pumping. Here’s why: Sony’s developing a new type of hi-def wearable video camera for POV and action sports filming, and we’re giving you – our stellar fans – the first look at the device!




The video camera is tiny and lightweight, but it houses Sony’s hallmark SteadyShot® image stabilization technology, Exmor® R CMOS image sensor, and an ultra-wide angle Carl Zeiss® Tessar® lens.

That means, whether you’re shredding major powder, jumping out of a plane, or kayaking through an epic waterfall, you’re capturing super high-quality video of it to show off to your family and friends. And there’ll be ruggedized and waterproof housings available so the camera can do its job in even the most extreme environments.


We’ll keep sharing updates and details about the product so be sure to stay tuned.



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